Back to browse
NORIGINAL CASE STUDY

UrbanBite viral series

96% match#3 in campaigns20268 weeksTikTokInstagram

A local food chain competing against national franchises. We created a weekly TikTok series — kitchen chaos, staff characters, secret-menu drops — that made five locations feel like a cult.

The numbers

890K
SERIES VIEWS
3.2x
FOOT TRAFFIC LIFT
120K
SERIES FOLLOWERS

Episodes — how the season played out

1

E1: Casting

Finding the on-camera personalities already working behind the counter.

2

E2: The series

A repeatable weekly format fans could anticipate — and duet.

3

E3: Secret menu

Social-only menu drops that turned viewers into queues.

More like this — other campaigns