The numbers
28
CREATOR PARTNERS
11K
ATTRIBUTED ORDERS
3
PLATFORMS COORDINATED
Episodes — how the season played out
1
E1: Matchmaking
Pairing creators to product lines by audience data, not follower counts.
2
E2: The drops
Creator-exclusive collection drops with trackable links and codes.
3
E3: The rerun
Whitelisting top content as paid ads for a second life at scale.
More like this — other campaigns